Negotiating Scholarships

I've been admitted to two schools of very similar rank (one ranked 91 and the other 94). the one ranked 94 gave me nearly 12,000$ more a year. however, i'd prefer to go to the other one. but for that close in ranking i can't suffer that accumulation of $. do i have a shot at negotiating since their ranked so close? how do i even go about doing this/any tips? (edit: they are in diff regions)